Reviews
Marketing workflow automation ROI: what US teams should measure first
Which metrics move after marketing workflow automation ships, how to build an automation ROI calculation, and the triggers US marketing ops teams should wire first.
Topic
workflow automation
Rules
CAN-SPAM rules every US automation workflow has to enforce
Workflow automation in the US must enforce CAN-SPAM on every send. Here is the FTC checklist for opt-outs, sender ID, addresses and subject lines.
Rules
CASL consent, French language and unsubscribe workflows for US teams marketing to Canada
A workflow guide for US teams sending marketing to Canada: CASL consent records, implied consent expiry, French templates, unsubscribe handling and a checklist.
Reviews
HubSpot Ops Hub vs Zapier for Marketing Ops Teams
HubSpot ops hub vs zapier: compare where each tool fits, how its automation model differs, and what marketing operations teams should weigh before choosing.