Analysis Desk
Numbers and evidence
The measurements behind martech workflow automation, with the method stated alongside the result.
Martech Workflow Automation
Practical coverage of martech workflow automation: timelines, costs, common failures and the questions to ask before committing.
Not yet publishing. What this covers, and who covers it, is set out below.
The desks
Each desk is an editorial team with its own beat, not an individual writer. Bylines name the desk, and our structured data identifies it as an organisation.
Policy Desk
Rules and compliance
Regulation, licensing and the obligations that apply to marketing operations and martech.
Practice Desk
Doing the work
Process, tooling and the habits that separate a good result from an expensive one.
How this works
Written for the person deciding
A working guide to martech workflow automation Pieces are written for someone weighing a real decision, not for someone selling them one.
Figures carry their source
Anything with a number attached states where it came from and when it was collected. Where the trade disagrees with itself, we say so rather than picking a side quietly.
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What should we cover first?
The running order is not fixed yet. If there is a question you have had to answer the hard way, the editor would like to hear it — it is the most useful thing you can send a publication that has not started.